A Day Club in Paris!

  • Boîte de jour

    © Gregor Kervina/shutterstock.com Utilisation réservée WEB Only

    Boîte de jour

    © Gregor Kervina/shutterstock.com Utilisation réservée WEB Only

A Day Club in Paris!

Leopard T-shirt and high heels, a blonde sways to a techno beat on a crowded dance floor swept by multicoloured spots.

The day breaks through the shutters and the guests drink water. Welcome to Lunch Beat, the energetic lunchtime break imported from Sweden.

For the fourth time this year, the magnificent mansion that houses the Swedish Institute in the Marais neighbourhood of Paris is converted into a “Day Club” from 1 p.m. to 2 p.m.. For € 8, you get a reindeer or elk sandwich, a bottle of mineral water and an hour of electronic music.

In 2010, Molly Ränge, Swedish founder of the Lunch Beat movement, started inviting her friends to dance in her garage at lunchtime. Since then, the concept has become a phenomenon across Sweden and even in other countries. From Brussels to Oslo, Boston, Porto, Berlin, New-York, the movement now has thousands of followers around the world.

In Paris, more than 150 people enjoy the atmosphere of this alternative kind of club. No warm-up is needed and nobody stays still very long: at Lunch Beat, everyone is dancing after five minutes.

Two young DJs from the group Equateur play deep house and electro music, equipped with loudspeakers and a mixer. The trendy-looking and suit-and-tie clad customers, aged between 25 to 45 years old, hail from the surrounding office buildings.

At 2:00 pm, the lights come back on and the joyful crowd applauds.
The “clubbers” return to work, grinning from ear to ear.

 

Next happening: 2013-06-04 from 13:00 to 14:00 

More events yet to come! Visit the Swedish Institute website

 

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